Tuesday, June 14, 2016

The Music Chamber - SEO Initiative!


The Music Chamber is a Dubai-based leading music center. Its 16-studio academy offers quality tutoring on several instruments, while the large showroom houses the region’s largest variety of musical instruments, accessories and books.  
It has 500 students from around 50 nationalities have made the Music Chamber their second home. It is where they explore life from a different perspective, learn how to play piano or violin, cello, guitar or percussion and share at our regular cultural activities in the universal language of music.

Situation:

The Music Chamber was deeply involved in pay per click search marketing however, had not attained worthy organic search ranking for their website. In the year 2015, The Music Chamber approached Dataslices to increase traffic through search engine visibility of its website and overall usability of its customers. The main objective was to gain top rankings in the natural search engine results for the relevant keywords which were most competitive on search engines in the music industry.

Solution:

Dataslices conducted a SEO Audit to recognize relevant and target market keywords, perform website content optimization and identify crawling and indexing issues etc. Also, A/B split testing on key landing pages have been performed to with the help of Google Website Optimizer to increase conversion rates.
In the process of SEO, countless quality links from reliable sites has been built by publishing press releases and articles, positioning widgets and exchanging links. Blog section has been created on the navigation bar of website to offer quality and required insight to meet the needs clients and students.

Results:

According to the owner of The Music Chambers, Dataslices efforts have resulted in more traffic and new leads on their main website.
The site ranks No.1 for numerous keywords in the search engines (Google, Yahoo and Bing). Moreover,Dataslices gained top 10 rankings for 97% of the Music Chamber’s keywords and No. 1 rankings for 69%.
Below are few instances of keyword’s organic search results: 
Pop into Google and type in music instruments Dubaihttp://musicchamber.net/ is top 5 out of 1,150,000 competing pages. Try typing in music store Dubaihttp://musicchamber.net/ is top 2 out of 20,200,000 competing pages.
Pop into Yahoo and type in music instruments Dubaihttp://musicchamber.net/ is top 5 out of 1,290,000 competing pages.
Pop into Bing and type in music instruments Dubaihttp://musicchamber.net/ is top 5 out of 2,300,000 competing pages.

About 2 months into the campaign, the owner of The Music Chamber, sent an e-mail:

“Most of my queries are coming from really good potential buyers which is commendable. In fact, lead generation has increased by 40% just in two months of time.”

A month later, another e-mail:

“The SEO team at Dataslices has been a tremendous partner for improving the search engine visibility of the Music Chamber, they indeed doing so brilliant job. Our queries has increased from 10 to 15 per week to 40-45 per week, which is excellent. Moreover, for music instruments, I am at the point now where I am facing problem to keep up with orders. Way to go Dataslices. ”
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